The tool I would like to review is 'The Mad Video'. The reason this tool appealed to me is because of its simplicity, as well as its ties to video, which are an incredibly powerful median.
I thought the homepage of themadvideo.com was very well designed and user friendly. Being a video support tool, I appreciated that they were on-brand with promoting a video that displays how their tool works, as the main feature on their homepage.
In this day and age, we are so accustomed to seeing pop-ups on YouTube videos. Most of them are purely annoying boxes that block half the screen and are self-promoting asking you to subscribe and like their videos. Very self-serving. And very annoying.
What I like about this tool is that the icons that pop up in the videos are generally smaller, weren't blocking any portion of the actual video, and were offering you more information, insight and links to products and places being featured in the video. This is the first pop-up in videos that I've seen that was actually informative.
Another aspect of the tool which I appreciated was that the pricing offered various, very reasonable options. There is a free option, which is great for anyone looking to test and get their feet wet with the tool. There is a $10/month option which allows slightly more customization, by using your own logos instead of theirs. This is a great branding strategy. And finally, the third option is for $60/month, and this allows you to get accompanying analytics, advanced branding, higher page views, customized tags, SEO and more.
If you were a company that wanted the highest value, and had the funds to do so, the third option seems like the best one. However, if you're just promoting your own personal videos, whether new or experienced in the video-sharing market, there are other options that are more affordable.
The website also provides an FAQ section, a "how this works" section, and has a blog and Tumblr with additional information, tips and tricks.
All in all, I think this is a powerful tool that allows you to have one more way to set yourself apart, add value to your videos and reach a broader audience.
Peter Brown
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