The Importance of Packaging

Photo by: Jie Savage, Sydney Australia, 2014

In 1945, Penguin publisher Victor Weybright (American) argued graphics and illustrations were necessary for the American market. He wrote "The general intention of our covers is to attract Americans, who, more elementary than the Britishers, are schooled from infancy to disdain even the best product unless it is smoothly packaged and merchandised."

Is it true today? Do you judge a book by its cover?

(Source: http://mentalfloss.com/article/12247/how-paperbacks-transformed-way-americans-read)